I have over 40 years in the industry which has given me a huge amount of experience, so I’ve seen a lot across a variety of companies and functions (marketing, market research, clinical development, pricing). At this point I can really sit in a client’s shoes and understand their problems. I’ve also always been interested in the strategy of business.
I love seeing the problem, tearing it apart, trying to figure out how to do it better, what’s going to be successful, looking at the environment, what functions there, etc. Those challenges are what motivates me.