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Deallus is a global life science consultancy with a heritage in Competitive Intelligence.

Our vision is to lead the industry in shaping and refining strategies for those striving to advance healthcare and improve patients’ lives. For two decades Deallus has been the partner of choice for pharma, biotech, and med-tech to help our clients achieve this. Today we work alongside the world’s global leading pharma companies, as well as emerging biopharma, partnering with our clients across multiple projects and over many years.

FTE Consultants

HIV/AIDS

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Human immunodeficiency virus (HIV) is the virus that is responsible for Acquired Immune Deficiency Syndrome (AIDS). HIV continues to be a major global public health issue having claimed the lives of 36.3 million people so far, according to World Health Organization (WHO).

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Disruption has hit pharma

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Strategic intelligence for a fiercely competitive marketplace. In the pharmaceutical industry, change has long been known as the only constant. But the last few years have seen the industry challenged and reshaped by drastic internal disruption and external paradigm shifts. Deallus look at key changes in the pharma landscape through the lens of strategic intelligence, and considers how this powerful tool can help pharma stakeholders grasp the full picture of the competitive environment they intend to enter.

Who we are and what we do

We are a team of commercial scientists which allows for a peer-to-peer partnerships with our clients through a shared understanding of how science intersects with commercial market realities. For our clients we become an extension of their internal teams, enabling us to generate bespoke solutions to organisational needs and ambitions. Operating in key pharma markets, we retain and develop top talent, nurturing our team by cultivating a diverse and inclusive culture.

Clients value our expertise in market dynamics and depth of therapeutic areas to deliver the actionable insights that drive innovation. We’re proud of the part we’ve played in helping clients prepare for the future, achieve competitive advantage and allowing their organisations to remain at the forefront of the industry.

Our therapy area expertise, including neuroscience, oncology, rare diseases, and vaccines, and our global reach serve clients areas including: business insights, market access, value and pricing, R&D, portfolio strategy, medical affairs, and brand and marketing. Our outputs are tailored to the client challenge and leveraging a range of methodologies including primary research, market landscaping, workshops, and forecasting.

Our capabilities
Deallus Strategic Intelligence Services
Therapeutic Area Strategy Development Brand StrategyDevelopment Brand Planning Brand Positioning Product Launch Benchmarking Pricing &Reimbursement Competitive Deep Dives Commercial Competitive Analysis Competitor Threat Analysis Workshops Conference Coverage Scenario Planning & War Gaming C.I. Best Practice Advisory

Therapeutic Area Strategy Development

  • Clinical pathway design
  • Trial design
  • BD&L/Partnering Strategy
  • Portfolio prioritization

Brand Strategy Development

  • Forecasting
  • Stakeholder selection & engagement
  • Market Research
  • Message development
  • Patient journey

Brand Planning

  • Strategic/tactical plan development
  • Forecasting
  • Budgeting & tactics
  • Customer segmentation
  • Brand planning process support/PMO

Brand Positioning

  • Brand attribute testing
  • Differentiation
  • Positioning research
  • Training plan

Product Launch

  • Launch plan development
  • Launch office set-up & day-to-day operation
  • Launch readiness assessment
  • Progress reviews & tracking

Benchmarking

  • Analogue analysis
  • Best practices
  • Key performance drivers
  • Competitive capabilities

Pricing & Reimbursement

  • Payer landscape assessment
  • Pricing strategy
  • Patient support
  • Contracting strategy
  • Payer segmentation

Competitive Deep Dives

Competitive profiling of multiple potential sources of competitive advantage
  • TPP
  • Commercial capabilities
  • Regulatory/government affairs set-up
  • Pricing reimbursement approach
  • Value-added services
  • Field stakeholder engagement

Commercial Competitive Analysis

Studies on competitors:
  • Sales teams
  • Account teams
  • Commercial digital approach
  • Product positioning/messaging

Competitor Threat Analysis

Detailing competitor:
  • Strengths & weaknesses
  • Decision-making timelines
  • Commitments
  • Strategic intent

Workshops

  • Alignment workshops
  • Discovery workshops
  • Competitive insights workshops

Conference Coverage

  • In-depth coverage of presentations & booth displays
  • Expert commentary at industry conferences worldwide

Scenario Planning & War Gaming

  • Role plays
  • Simulations
  • What-if/contingency planning
  • Communications roadmap building

C.I. Best Practice Advisory

  • Boot camps
  • Masterclasses
  • Organization design for world-class C.I. functions

Deallus will give you the competitive edge you need

Everything we do provides confidence and certainty to enable you to make the right strategic decisions to outmanoeuvre the competition.

Deallus Class-leading reputation and heritage

Class-leading reputation and heritage

Deallus Extensive therapy area expertise

Extensive therapy area expertise

Deallus has global reach with local expertise

Global reach with local expertise – 25+ languages spoken

Proven systematic approach to information gathering

Proven systematic approach to information gathering

The high quality of our analysis and the insights we reveal

The high quality of our analysis and the insights we reveal

The depth of knowledge and clarity we generate

The depth of knowledge and clarity we generate

More about us

Deallus will give you the competitive edge you need

Everything we do provides confidence and certainty to enable you to make the right strategic decisions to outmanoeuvre the competition.

  • Class-leading reputation and heritage

  • Extensive therapy area expertise

  • Global reach with local expertise – 25+ languages spoken

  • Proven systematic approach to information gathering

  • The high quality of our analysis and the insights we reveal

  • The depth of knowledge and clarity we generate

More about us

“If you are looking for an innovative life science consultancy that is a one stop shop, look no further than Deallus. We have worked with them on a range of projects over the past few years and they never disappoint. Whether we need help with new product planning, brand strategy or launch support, we can rely on Deallus to deliver compelling insights, robust consultancy and exceptional strategic guidance.”

Marketing Director, Top 10 pharma brand

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