I see my role as ensuring that we fully understand and appreciate the client’s challenges and their needs. From there, I make sure that those are translated into the research approaches we use, the team structures we form, and every other element of problem-solving we undertake for the client.
So, it’s bridge-building between the client’s needs and what we deliver to ensure full alignment, essentially. I’ve also gained a lot of experience with analysing and assessing a multitude of situations, so at this point I’m fairly well versed in parsing out what certain signals mean and what the intentions of various competitors might be when they undergo certain activities. And lastly, I’ve become skilled at serving as a constructive sounding board with clients – I make sure to ask the right questions and dig a bit deeper into what they are asking of us, to ensure that we’re aiming this project in the right direction, operating under the right assumptions, and will produce something that creates meaningful value.