Brand Decision Making
When operating in markets that are especially complicated or where competition is fierce, there is often a need to go beyond our Opportunity and Threat Assessment and explore core market dynamics to the deepest extent possible.
This allows the right brand decisions, in terms of brand and portfolio positioning, distinct and sustainable promotional strategy and messaging, and distinctive value propositions, to be made.
Map spheres of influence
Mapping influencers to understand key stakeholders in a specific therapy area
Optimal promotional strategy development
Identifying promotional strategy options and courses of action for the brand
Benchmarking VoC dashboard
Developing company and brand performance metrics against competitors
Modelling growth through patients
Predicting growth and change to forecast brand opportunities
Brand and portfolio positioning
Assessing current and potential brand or portfolio positions as compared to competitors
Beyond the pill value added initiatives
Identifying the value added services that will resonate with key stakeholders
Copay Accumulator Programs & Pharma
Dynamics between pharma and the market-based healthcare sector it serves have invariably been complex, with one of the biggest drivers of that complexity being effective management of patient demand and payer systems. The newest stratagem in this push and pull is the copay accumulator program, or CAP. We take a closer look at CAPs and how they might affect your brand in the near future.