Brand decision making thought leadership

Return to all the latest news and thought leadership

Copay Accumulator Programs & Pharma

2019-11-08T10:59:39+00:00August 5th, 2019|White Paper|

Dynamics between pharma and the market-based healthcare sector it serves have invariably been complex, with one of the biggest drivers of that complexity being effective management of patient demand and payer systems. The newest stratagem in this push and pull is the copay accumulator program, or CAP. We take a closer look at CAPs and how they might affect your brand in the near future.