Complete range of best-in-class strategic intelligence services

Our strong heritage in competitive intelligence has evolved over our 16 years in business to include capabilities well beyond insight gathering. We pair our extensive CI expertise with our deep market understanding and analytical prowess to offer our clients true strategic intelligence services as they navigate complex problem-solving across the entire product life cycle.

Below are just a few of the strategic intelligence services we offer when partnering with our clients. Please note, this list is not exhaustive. Should you wish to discuss further, simply reach out.

Deallus Strategic Intelligence Services
Therapeutic Area Strategy Development Brand StrategyDevelopment Brand Planning Brand Positioning Product Launch Benchmarking Pricing &Reimbursement Competitive Deep Dives Commercial Competitive Analysis Competitor Threat Analysis Workshops Conference Coverage Scenario Planning & War Gaming C.I. Best Practice Advisory

Therapeutic Area Strategy Development

  • Clinical pathway design
  • Trial design
  • BD&L/Partnering Strategy
  • Portfolio prioritization

Brand Strategy Development

  • Forecasting
  • Stakeholder selection & engagement
  • Market Research
  • Message development
  • Patient journey

Brand Planning

  • Strategic/tactical plan development
  • Forecasting
  • Budgeting & tactics
  • Customer segmentation
  • Brand planning process support/PMO

Brand Positioning

  • Brand attribute testing
  • Differentiation
  • Positioning research
  • Training plan

Product Launch

  • Launch plan development
  • Launch office set-up & day-to-day operation
  • Launch readiness assessment
  • Progress reviews & tracking


  • Analogue analysis
  • Best practices
  • Key performance drivers
  • Competitive capabilities

Pricing & Reimbursement

  • Payer landscape assessment
  • Pricing strategy
  • Patient support
  • Contracting strategy
  • Payer segmentation

Competitive Deep Dives

Competitive profiling of multiple potential sources of competitive advantage
  • TPP
  • Commercial capabilities
  • Regulatory/government affairs set-up
  • Pricing reimbursement approach
  • Value-added services
  • Field stakeholder engagement

Commercial Competitive Analysis

Studies on competitors:
  • Sales teams
  • Account teams
  • Commercial digital approach
  • Product positioning/messaging

Competitor Threat Analysis

Detailing competitor:
  • Strengths & weaknesses
  • Decision-making timelines
  • Commitments
  • Strategic intent


  • Alignment workshops
  • Discovery workshops
  • Competitive insights workshops

Conference Coverage

  • In-depth coverage of presentations & booth displays
  • Expert commentary at industry conferences worldwide

Scenario Planning & War Gaming

  • Role plays
  • Simulations
  • What-if/contingency planning
  • Communications roadmap building

C.I. Best Practice Advisory

  • Boot camps
  • Masterclasses
  • Organization design for world-class C.I. functions

We’re ready and waiting to talk about how we can assist you with your project.