Deallus Strategic Intelligence Services
Therapeutic Area Strategy Development Brand StrategyDevelopment Brand Planning Brand Positioning Product Launch Benchmarking Pricing &Reimbursement Competitive Deep Dives Commercial Competitive Analysis Competitor Threat Analysis Workshops Conference Coverage Scenario Planning & War Gaming C.I. Best Practice Advisory

Therapeutic Area Strategy Development

  • Clinical pathway design
  • Trial design
  • BD&L/Partnering Strategy
  • Portfolio prioritization

Brand Strategy Development

  • Forecasting
  • Stakeholder selection & engagement
  • Market Research
  • Message development
  • Patient journey

Brand Planning

  • Strategic/tactical plan development
  • Forecasting
  • Budgeting & tactics
  • Customer segmentation
  • Brand planning process support/PMO

Brand Positioning

  • Brand attribute testing
  • Differentiation
  • Positioning research
  • Training plan

Product Launch

  • Launch plan development
  • Launch office set-up & day-to-day operation
  • Launch readiness assessment
  • Progress reviews & tracking

Benchmarking

  • Analogue analysis
  • Best practices
  • Key performance drivers
  • Competitive capabilities

Pricing & Reimbursement

  • Payer landscape assessment
  • Pricing strategy
  • Patient support
  • Contracting strategy
  • Payer segmentation

Competitive Deep Dives

Competitive profiling of multiple potential sources of competitive advantage
  • TPP
  • Commercial capabilities
  • Regulatory/government affairs set-up
  • Pricing reimbursement approach
  • Value-added services
  • Field stakeholder engagement

Commercial Competitive Analysis

Studies on competitors:
  • Sales teams
  • Account teams
  • Commercial digital approach
  • Product positioning/messaging

Competitor Threat Analysis

Detailing competitor:
  • Strengths & weaknesses
  • Decision-making timelines
  • Commitments
  • Strategic intent

Workshops

  • Alignment workshops
  • Discovery workshops
  • Competitive insights workshops

Conference Coverage

  • In-depth coverage of presentations & booth displays
  • Expert commentary at industry conferences worldwide

Scenario Planning & War Gaming

  • Role plays
  • Simulations
  • What-if/contingency planning
  • Communications roadmap building

C.I. Best Practice Advisory

  • Boot camps
  • Masterclasses
  • Organization design for world-class C.I. functions