Deallus thought leadership

The latest from Deallus pharmaceutical and life science industry experts

Head to head trials in elbow to elbow markets

2020-06-21T16:17:32+01:00Thought Piece|

Head to head trials are proving to be a powerful mechanism for the testing of competitive medicines. A tactic for those already on the market who are eager to expand their market share, it offers the promise of considerable commercial advantage. We explore what needs to be known about head to head trials, and how they might be put to use for products operating in a saturated, competitive market.